Akira The Don, Naval Ravikant - This Is Leverage lyrics

The most interesting and the most important
Form of leverage is this
Idea of products that have no
Marginal cost of replication
This is the new form of leverage
This is only invented in the
Last few hundred years
It got started with the printing press
It accelerated with broadcast media
And now it's really
Blown up with the internet and with code
So now you can multiply your
Efforts without having to involve
Other humans and without needing
Money from other humans
This song is a form of leverage
This album is a form of leverage
Not long ago
I would have had to sit in a lecture
Hall and lecture each of you personally and
I would have maybe reached a few hundred
People and that would have been that
30 years ago
I would have to be lucky to get
On TV which is somebody else's leverage
They would have distorted the message
They would've taken the economics out of
It or charged me for it
It would have muddled the
Message and I would've
Been lucky to get that form of leverage
Today, thanks to the internet, I
Can buy a cheap microphone, hook it
Up to a laptop or an iPad and there you are
All listening

This is leverage this is leverage
This is leverage
There you are, all listening
This is leverage this is leverage
This is leverage
There you are, all listening

This newest form of leverage is where
All the new fortunes are made
All the new billionaires
The last generation
Fortunes were made by capital
But the new generation fortunes are all
Made through code or media
Now, the beauty is when you
Combine all of these
Three and that's where tech
Startups really excel, where
You take just the minimum but
Highest output labor that
You can get, which are
Engineers and designers, product developers
And then you add in capital
You use that for marketing, advertising
Scaling
And you add in lots of code and media and
Podcast and content to get it all out there
That is a magic combination
And that's why you
See technology startups explode
Out of nowhere
Use massive leverage and just
Get huge outsize returns

This is leverage this is leverage
This is leverage
There you are, all listening
This is leverage this is leverage
This is leverage
There you are, all listening

The most interesting things about
The new forms
Of leverage is they are permissionless
For labor leverage
Somebody has to decide to follow you
For capital leverage
Somebody has to give you money to
Invest or turn into a product
But coding, writing books
Recording podcasts, these kinds of things
These are permissionless
You don't need anyone's permission to do that

This is leverage this is leverage
This is leverage
There you are, all listening
This is leverage this is leverage
This is leverage
There you are, all listening
This song (is leverage)
This album (is leverage)
This media (is leverage, there you are)
This song (is leverage)
This album (is leverage)
This (is leverage, there you are)
(This is leverage, there you are)
(This is leverage, there you are)